#1 Amazon bestseller for entrepreneurs, small business owners and "solo-preneurs".“Be known for a niche that you own. This is a powerful idea. One that transforms how people think about their lives, careers and business ventures.” -- Hal Elrod, author of the best-seller, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your LifeDo you have the courage to stand out? From the inventor of cubism Pablo Picasso to Spanx founder Sarah Blakely, the people we admire most in the world are original, unique, different. They take risks, claim new ground. They do not fit in, they stand out.And they do not compete for attention in the traditional sense.Most of us are tricked into believing that achieving personal and professional success means fitting in. What it really takes is the courage to stand out. Are you ready?In this dynamic, direct and succinct book, Lochhead and Clancy describe a research-based approach to thinking about your life and business called “category design.”Through a narrative stuffed with inspiring stories, they examine how legendary people — especially legendary entrepreneurs — introduce the world to new ways of thinking and solving problems. They reveal how to exploit the exponential value of what makes you different vs. the incremental value of what makes you better. And they show how to conquer a market category that you design, becoming its de facto queen or king.After reading this ground-taking book, you’ll gain the insights required to become known for a niche that you own.
✔ Author(s): Christopher Lochhead,Heather Clancy,Hal Elrod
✔ Title: Niche Down: How To Become Legendary By Being Different
✔ Rating : 4.4 out of 5 base on (236 reviews)
✔ ISBN-10: 0692156798
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Niche Down by Christopher Lochhead
Keira Graham
Travel back in time with a historical epic that vividly recreates a bygone era. The author's meticulous research and engaging prose transport you to another world. Complex characters and intricate plots keep you enthralled from beginning to end. Each chapter reveals new insights into the period's culture and society. It's a captivating blend of history and fiction. Ideal for history buffs and lovers of epic sagas.
Rayleen Kirby
Delve into the dark and twisted world of a psychological thriller that keeps you guessing. The author's masterful storytelling and complex characters create a gripping narrative. Each plot twist is meticulously crafted, adding to the suspense. The tension builds with each chapter, making it impossible to put down. It's a chilling and captivating read that explores the depths of the human psyche. Perfect for fans of psychological suspense.
Keaton Holloway
Follow the heartwarming journey of a group of friends navigating life's challenges together. The author's empathetic writing and well-developed characters create a deeply emotional experience. Each chapter explores themes of friendship, love, and resilience with sensitivity. The plot's twists and turns keep you engaged throughout. It's a story that celebrates the bonds that connect us. Perfect for readers who enjoy stories about friendship and community.
