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Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign. Updates to The Ninth Edition Include:Two completely new chapters – Chapter 6 and Chapter 13 – discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns. Political campaign communication from the ground-breaking 2016 presidential election. Expanded material on use and tactics of social media, new platforms and communication technologies. One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.

✔ Author(s): Robert E. Denton Jr.,Judith S. Trent,Robert V. Friedenberg
✔ Title: Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
✔ Rating : 4.5 out of 5 base on (29 reviews)
✔ ISBN-10: 1538112604
✔ ISBN-13: 9781538112601
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle

Readers' opinions about Political Campaign Communication by Robert E. Denton Jr.

Virginia Savage
The way this book explored the complexities of human nature and relationships was both profound and relatable. It touched my heart in ways I didn't expect.

Kara Snyder
The author's ability to evoke a wide range of emotions through their words is truly remarkable. I felt like I was on an emotional rollercoaster throughout the entire book.

Rosa Bax
The themes of resilience and hope resonated deeply with me. This book taught me valuable life lessons that I'll carry with me for years to come.

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Readers' opinions about Political Campaign Communication by Robert E. Denton Jr.

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