More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily. Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.In this book, you'll learn:• How to turn shift your culture to embrace a product-mindset• The capabilities you to be successful and whether or not you should acquire them or grow them internally• How much money to invest in exploring and building more scalable solutions and products• How to ensure there is a viable market for your product idea• How to sequence investments in new product development• How to successfully source and work with developers and data scientists• How to inexpensively test your ideas before investing in development• How to win the hearts and minds of your sales team to ensure your new products are commercially successful• Bonus: Key point summaries at the end of each chapter to help you lock in what you learn• Real Life Case Studies: featuring professional services leaders who have successfully led their organizations to create more scalable services and productsProductize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.
✔ Author(s): Eisha Armstrong
✔ Title: Productize: The Ultimate Guide to Turning Professional Services into Scalable Products
✔ Rating : 4.4 out of 5 base on (212 reviews)
✔ ISBN-10: 1736929615
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Productize by Eisha Armstrong
Poppy Anderson
Follow the gripping tale of a detective unraveling a complex web of crime and corruption. The author's detailed writing and intricate plotting make for a suspenseful read. Each clue and revelation adds to the tension, keeping you on the edge of your seat. The characters are well-developed, with motivations that feel real and compelling. The climax delivers a satisfying resolution to the mystery. A must-read for thriller enthusiasts.
Elvenia Connolly
Discover the hidden stories behind famous works of art in this fascinating book. The author's detailed research and engaging writing bring each piece to life. Each chapter uncovers new insights into the artists' lives and creative processes. The narrative is both informative and captivating, offering a new perspective on familiar artworks. It's a must-read for art lovers and history buffs alike. Perfect for those who appreciate the stories behind the art.
Courtney May
Experience the thrill of a heist gone wrong in this fast-paced crime novel. The author's detailed plotting and dynamic characters create a compelling narrative. Each twist and turn in the story keeps you hooked from start to finish. The tension and suspense build with each chapter, making it a page-turner. It's an exhilarating read that captures the essence of high-stakes crime. Perfect for fans of heist stories and thrillers.
