Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication―from PR, advertising, and marketing, to non-profit advocacy―gives you a broad base of knowledge that will serve you wherever your career may lead.
✔ Author(s): Karen Freberg
✔ Title: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
✔ Rating : 4.5 out of 5 base on (123 reviews)
✔ ISBN-10: 1506387101
✔ ISBN-13: 9781506387109
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Social Media for Strategic Communication by Karen Freberg
Beata Shepard
The depth of character development was astounding. I felt like I knew each person intimately, understanding their hopes, fears, and dreams. It made the story so much more meaningful.
Sarah Franklin
The world created in this book was unlike anything I've ever encountered. The author's imagination knows no bounds, and I was completely mesmerized by the fantastical setting.
Polly Hurlbutt
I'm already planning to reread this book. It's one of those stories that you can revisit again and again, discovering new layers of meaning each time.
