The third edition of Social Media Strategy is now available! ISBN 9781538138175Social Media Strategy is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to effect change, support traditional efforts, and leverage consumer influence for the good of the brand, whether it’s a small business, large corporation, or nonprofit organization. The text’s real-world examples and statistics make it highly accessible for students.This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach intact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics, and etiquette and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms.Pedagogical features include:• social media calendars, metrics, and budgets• chapter checklists to keep statistics updated• expanded chapter previews• new case studies and glossary with more than two hundred key terms• updated online tools and resources
✔ Author(s): Keith A. Quesenberry
✔ Title: Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
✔ Rating : 4.3 out of 5 base on (39 reviews)
✔ ISBN-10: 1538101351
✔ ISBN-13: 9781538101353
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Social Media Strategy by Keith A. Quesenberry
Sarah Franklin
This book completely captured my heart. The characters were so relatable, and their journeys resonated deeply with me. The writing was poetic and powerful, leaving me with a sense of awe. I'm grateful to have experienced this literary gem.
Daphne Garner
What a rollercoaster of emotions! I laughed, cried, and everything in between. The author's ability to evoke such raw feelings is truly commendable. It's a story that will stay with me forever.
Kara Snyder
The author's ability to evoke a wide range of emotions through their words is truly remarkable. I felt like I was on an emotional rollercoaster throughout the entire book.
