Dare to entertain the possibility that superheroes and epic quests are more than the stuff of your favorite movies, books, and TV shows—they’re also the foundation of a successful corporate culture, effective communication, and brand image.Veteran corporate storyteller and keynote speaker Shane Meeker (https://www.storymythos.com/) takes his favorites from stage, page, and screen and turns them into ways to approach communications, branding, and other key marketing elements.In this book, you’ll learn:– Why stories make people care– The recipe for a compelling story– The dangers of a bad story– How your brand is like Glinda the Good Witch– How the Marvel Cinematic Universe can inspire your innovation pipelineAnd much more—including workbook sections that will help you discover the power of your stories.If you are ready to write your own story, then begin reading StoryMythos today! Prepare to experience the potency of narrative and myth to transform you and your company with direction, purpose, and the power of imagination.“Infused with sharp and relevant examples from movies, Walt Disney, and P&G, this book leaves one not only better appreciating the power of storytelling but knowing how to make it happen.”—John Pepper, Former CEO of Procter & Gamble and Former Chairman of the Board of the Walt Disney Company
✔ Author(s): Shane Meeker
✔ Title: StoryMythos: A Movie Guide to Better Business Stories
✔ Rating : 4.9 out of 5 base on (55 reviews)
✔ ISBN-10: 1945793384
✔ ISBN-13: 9781945793387
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about StoryMythos by Shane Meeker
Lucy Garraway
The way the author handled complex emotions and relationships was remarkable. I felt deeply connected to the characters, and their growth throughout the story was both inspiring and moving.
Katherine Stevenson
The way this book explored the complexities of human nature and relationships was both profound and relatable. It touched my heart in ways I didn't expect.
Kara Snyder
This is a book I'll cherish and recommend to everyone. It touched my soul and made me reflect on life's profound mysteries.
