Good news! There is a newer Second Edition available on Amazon at https://www.amazon.com/Storytelling-Secret-Sauce-Fundraising-Success/dp/1736690000/Stories have been written, printed, blogged, shared, discussed, debated, and passed down through the generations. Why? Because people have an incredible appetite for stories. Stories trigger a physical response in the same way a delicious meal satisfies.Nonprofit organizations have amazing stories to share — stories of perseverance, fortitude, and generosity. Stories give nonprofits a way to stand out in a world that gets noisier every day, where people are looking for ways to find meaning and connection.Great stories engage donors and raise more money. Scientific evidence confirms good storytelling is one of the most powerful ways to engage stakeholders and influence behavior. Stories raise awareness, change behavior, and trigger generosity. Facts and logic are not nearly as persuasive as a good story. Stories penetrate our natural defense systems and become more compelling and memorable. As a result, great stories can be very powerful.But what makes a great story? What ingredients engage the audience and have an impact? What flavors will spark the appetite and make the mouth water? There are some ingredients that are essential. You just can’t make a good sauce (or gravy as my grandfather called it) without tomatoes.Like a good meal, storytelling can be delicious if it is executed with a bit of strategy. It requires planning the meal, choosing and collecting the right ingredients, and then sharing the meal with the right people, in the right setting, and at the right time.With the right recipes, you will use stories to engage stakeholders and increase gifts to your organization. In the chapters of Storytelling: The Secret Sauce of Fundraising Success, you will find the recipes to become a storytelling gourmet!Winner of the BookAuthority’s 2020 Best Fundraising Books of All Time AwardBookAuthority, which collects and ranks the best books in the world, named Storytelling: The Secret Sauce of Fundraising Success among the best fundraising books of all time.Table of ContentsForewordIntroductionChapter OneThe Menu: Introduction to Delicious StoriesChapter TwoThe Recipe for the Secret Sauce: Key Ingredients for a Good StoryChapter ThreeShopping for the Perfect Ingredients: Finding Your StoriesChapter FourServing up the Entrée: Sharing Your StoriesChapter FiveVariations on the Recipe: Adding Spice to Your StoriesChapter SixThe Side Dishes: The Many Ways Stories Can Be ServedChapter SevenThe Kitchen Mishap: Navigating Change with StorytellingChapter EightThe Dessert: Sweet Success StoriesConclusionCheck Please! Summary and Additional ResourcesAppendix AStory Collection FormAppendix BSample Consent FormAppendix CStorytelling Culture Assessment FormAppendix DResources
✔ Author(s): Lynn Malzone Ierardi
✔ Title: Storytelling: The Secret Sauce of Fundraising Success
✔ Rating : 4.6 out of 5 base on (40 reviews)
✔ ISBN-10: 1938077083
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Storytelling by Lynn Malzone Ierardi
Audriana Daly
Explore the transformative power of travel and adventure in this inspiring memoir. The author's vivid descriptions and engaging writing make you feel like you're right there with them. Each chapter offers new insights into different cultures and landscapes. The narrative is both informative and deeply personal, sharing the highs and lows of the journey. It's a story that inspires wanderlust and personal growth. Perfect for those who love travel stories.
Jazlynn Daniels
Uncover the secrets of a haunted mansion in this chilling gothic novel. The author's atmospheric writing and suspenseful plot make for a captivating read. Each character's hidden motives and dark pasts add to the tension. The twists and surprises keep you guessing until the very end. It's a haunting and immersive story that you won't want to put down. Perfect for fans of gothic fiction.
Daniella Bender
Explore the impact of technology on society in this thought-provoking novel. The author's insightful writing and compelling characters create a narrative that challenges your perceptions. Each chapter delves into the complexities of modern life with depth and nuance. The plot's twists and turns keep you engaged throughout. It's a story that prompts deep reflection on the role of technology in our lives. Perfect for readers interested in contemporary issues.
