[PDF/ePUB] Strategic Brand Management

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition image

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.  For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers.

✔ Author(s):
✔ Title: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
✔ Rating : 4.5 out of 5 base on (102 reviews)
✔ ISBN-10: 1292314966
✔ ISBN-13: 9781292314969
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle

Readers' opinions about Strategic Brand Management by Kevin Lane Keller

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Thea Bell
This book has reignited my passion for reading. It reminded me of the sheer joy that can be found in losing oneself in the pages of a good story. I can't wait to explore more books now.
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Sarah Franklin
The plot twists were executed masterfully. I was left gasping at every unexpected turn, and the suspense kept me on edge throughout. Bravo to the author for keeping me guessing.
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Laura Hill
I'm already planning to reread this book. It's one of those stories that you can revisit again and again, discovering new layers of meaning each time.


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