From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
✔ Author(s): Tim Wu
✔ Title: The Attention Merchants: The Epic Scramble to Get Inside Our Heads
✔ Rating : 4.4 out of 5 base on (978 reviews)
✔ ISBN-10: 0804170045
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Attention Merchants by Tim Wu
Alannah Moore
Travel back in time with a historical epic that vividly recreates a bygone era. The author's meticulous research and engaging prose transport you to another world. Complex characters and intricate plots keep you enthralled from beginning to end. Each chapter reveals new insights into the period's culture and society. It's a captivating blend of history and fiction. Ideal for history buffs and lovers of epic sagas.
Reeve Adams
Embark on a journey through time with a historical novel that spans generations. The author's meticulous research and engaging prose create a vivid and immersive experience. Each character's story is intricately woven into the fabric of history. The narrative explores themes of legacy, identity, and change with depth and insight. It's a captivating blend of personal and historical drama. Perfect for fans of multi-generational sagas.
Poppy Brooks
Delve into a richly detailed fantasy world where magic and mystery abound. The author's imaginative world-building and captivating plot draw you in from the start. Each character's journey is thrilling and their development is relatable. The narrative is filled with enchanting elements that keep you hooked. It's a story that sparks the imagination and transports you to another realm. Perfect for fans of epic fantasy.
The Summer of Kim Novak, US Citizenship Test Study Guide 2022 and 2023: Citizenship Test Book 2022 – 2023 for all 100 USCIS Civics Naturalization Exam Questions [Includes Detailed Answer Explanations], CompTIA Network+ Study Guide: Exam N10-008 (Comptia Network + Study Guide Authorized Courseware), Ancient Lives: An Introduction to Archaeology and Prehistory, A Legend of Golden Shadows: A Fantasy Romance Novel, The Rare Metals War: The Dark Side of Clean Energy and Digital Technologies, Blue Ridge Sunrise (A Blue Ridge Romance), Wolf Almanac: A Celebration of Wolves and Their World, The Cries of Jesus from the Cross: A Fulton Sheen Anthology, The First-Year Teacher’s Survival Guide: Ready-to-Use Strategies, Tools & Activities for Meeting the Challenges of Each School Day (J-B Ed: Survival Guides),