CULT is not a scary word… It means a shared agreement about what your organization will cultivate together. Cult comes from the Latin word cultus, which originally meant “care or tending.” What Shep Hyken proposes in this book is creating a corporate culture that is so focused on taking care of and tending to employees and customers that the culture itself creates evangelists. It means a culture rooted in Amazement. For almost 40 years, Shep Hyken has been studying, speaking, and writing about customer experience, loyalty, and service. This book takes everything he’s learned to a higher level, showing you how to guide your employees and your customers through the five phases, or “cults,” from Uncertainty to Amazement. This book is for everyone who has the job of keeping customers happy, whether you are: A frontline employee who has lots of direct contact with customers A behind-the-scenes employee who has little or no direct contact with customers A manager or team leader A CEO, owner, or founder of a company Or a solo entrepreneur From Hall of Fame speaker and New York Times bestselling author Shep Hyken Shep Hyken, CSP, CPAE, is a customer experience expert and the Chief Amazement Officer (CAO) of Shepard Presentations. He is the New York Times and Wall Street Journal bestselling author of Moments of Magic, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution. His articles have appeared in hundreds of publications, and he has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the professional speaking industry. Shep is also the creator of The Customer Focus, a customer experience training program that helps clients develop a culture and loyalty mindset. For more information visit www.Hyken.com. Shep Hyken Titles Available from Sound Wisdom In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases—from “uncertainty” to “amazement.” By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer—and shows how you can do it too. Shep Hyken Titles Available from Sound Wisdom Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn’t an out-of-reach goal. In fact, amazement is a habit that anyone can master—and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto “Always Be Amazing!” an everyday lifestyle and shows how you too can become exceptional in business and in life. Shep Hyken Titles Available from Sound Wisdom Whether you’re trying to out-service a competitor or disrupt an entire industry, creating less friction and being more convenient for your customers should be your strategy. When you raise the convenience bar, you create the next level of amazing customer experience. The Convenience Revolution shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You’ll learn six compelling strategies, supported by numerous examples and case studies that will fuel your plan to create a focus on convenience for your customers. The Cult of the Customer Be Amazing or Go Home The Convenience Revolution
✔ Author(s): Shep Hyken
✔ Title: The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists
✔ Rating : 4.5 out of 5 base on (115 reviews)
✔ ISBN-10: 1640951539
✔ ISBN-13: 9781640951532
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Cult of the Customer by Shep Hyken
Josephine Alvarez
I'm still in awe of the intricate plot and the way everything seamlessly came together. The twists kept me guessing until the very end. It's one of those rare books that leave a lasting impact.
Katherine Stevenson
This book is a work of art. The language, the imagery, the symbolism - everything came together beautifully to create a memorable reading experience.
Tasha Cobbett
This is a book I'll cherish and recommend to everyone. It touched my soul and made me reflect on life's profound mysteries.
