Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone—their age, gender, purchase history, favorite brands—we could impact what they do. But that isn’t true at all.Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn’t tell us what will work now.Valuegraphics change everything.By focusing on deep values rather than surface habits or traits, valuegraphics uncover what drives and unites us. Based on decades of behavioral science research, adding valuegraphics to your insights can improve your marketing effectiveness by a factor of eight or more.Learn how to find the valuegraphics of your target audience and create powerful values-driven strategies that excite and engage them. Discover why demographic profiles are dangerously inaccurate, and walk step-by-step through the process of becoming a values-driven organization.In a DIY format that’s quick and easy to use, The Death of Demographics will show you what global B2B and B2C brands have already discovered: that the secret to engaging your target audience is to know what they value.Because what we value determines what we do.
✔ Author(s): David Allison
✔ Title: The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
✔ Rating : 4.9 out of 5 base on (30 reviews)
✔ ISBN-10: 1544534620
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Death of Demographics by David Allison
Sharman Banks
Follow the gripping tale of a detective unraveling a complex web of crime and corruption. The author's detailed writing and intricate plotting make for a suspenseful read. Each clue and revelation adds to the tension, keeping you on the edge of your seat. The characters are well-developed, with motivations that feel real and compelling. The climax delivers a satisfying resolution to the mystery. A must-read for thriller enthusiasts.
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Bets Leonard
Experience the profound impact of art and creativity in this beautifully written novel. The author's evocative writing and compelling characters bring the story to life. Each chapter explores the transformative power of art with sensitivity and depth. The plot is both thought-provoking and emotionally resonant. It's a narrative that celebrates the beauty of human expression. Ideal for readers who appreciate stories about art and inspiration.
