[PDF/ePUB] The Dynamics of Persuasion

The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series) image

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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes:updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;new studies of health campaigns;expanded coverage of social media marketing;enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

✔ Author(s):
✔ Title: The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series)
✔ Rating : 4.4 out of 5 base on (90 reviews)
✔ ISBN-10: 1138100331
✔ ISBN-13: 9781138100336
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle

Readers' opinions about The Dynamics of Persuasion by Richard M. Perloff

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Lucy Garraway
This book is a treasure trove of knowledge and wisdom. The insights offered by the characters and their experiences have left a lasting impression on me.
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Aileen Menzie
The plot was incredibly well-crafted, with twists and turns that kept me hooked until the very last page. It was impossible to predict what would happen next.
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Tasha Cobbett
This book is a work of art. The language, the imagery, the symbolism - everything came together beautifully to create a memorable reading experience.


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