WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising categoryWINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship categoryWINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing categoryFINALIST: Business Book Awards 2020 - International Business Book categorySocial networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
✔ Author(s): Carlos Gil
✔ Title: The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
✔ Rating : 4.6 out of 5 base on (245 reviews)
✔ ISBN-10: 0749497572
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about The End of Marketing by Carlos Gil
Miah English
Experience a heartwarming journey of self-discovery and love in this beautifully written novel. The protagonist's struggles and triumphs are portrayed with incredible empathy. Richly developed characters and a compelling plot make the story unforgettable. The emotional depth of the narrative resonates long after the book is closed. It's a touching tale that celebrates the human spirit. Perfect for readers seeking an uplifting read.
Leyanne Kemp
Explore the transformative power of travel and adventure in this inspiring memoir. The author's vivid descriptions and engaging writing make you feel like you're right there with them. Each chapter offers new insights into different cultures and landscapes. The narrative is both informative and deeply personal, sharing the highs and lows of the journey. It's a story that inspires wanderlust and personal growth. Perfect for those who love travel stories.
Breonna Rahman
Follow the heartwarming journey of a group of friends navigating life's challenges together. The author's empathetic writing and well-developed characters create a deeply emotional experience. Each chapter explores themes of friendship, love, and resilience with sensitivity. The plot's twists and turns keep you engaged throughout. It's a story that celebrates the bonds that connect us. Perfect for readers who enjoy stories about friendship and community.
