Learn how to avoid making deadly presentation mistakes and sell more of your creative ideas.Sure, you can create brilliant work. But can you sell it?If you want to sell your best creative ideas, you'll need to avoid committing the five deadly sins of presenting. Veteran global creative director Kerry Feuerman will show you how. He's been in your shoes and knows how intimidating it can be to present to a bunch of hard-nosed businesspeople. He'll help you:Overcome nervousnessEngage an audienceFocus your messageFrame creative ideas as business solutionsBring ideas to lifeDefend and protect work against tough questionsAnd much moreThis isn't your typical presentation-skills book. Feuerman takes you into the real world of advertising for a crash course in how to survive the agency/client gauntlet and produce more good work.Praise for The Five Deadly Sins"If you're a creative person, it would be a sin to not read this book. The Five Deadly Sins gives you everything you need to sell your ideas andmake them happen in the world." —Rob Schwartz, Chief Executive Officer, TBWAChiatDay"You can't write a book like this unless you've been through the fire. Feuerman's frontline experience selling creative work comes throughon every page." —Wilson Mateos, Executive Creative Director, Leo Burnett Tailor Made, Sao Paulo"Agency creatives: cover your ears! A great idea is only 20 percent of the process. The other 80 percent is about convincing the client. Kerry's book is a must-read for serious idea-smiths." —Libby Brockhoff & Franklin Tipton, Founders, Odysseus Arms"Kerry Feuerman's insights are incredibly helpful for anyone making a presentation—creatives, account people, planners, clients—anyone!" —Stacy Milrany, Creative director, REI
✔ Author(s): Kerry Z. Feuerman
✔ Title: The Five Deadly Sins of Presenting Creative Work
✔ Rating : 4.7 out of 5 base on (25 reviews)
✔ ISBN-10: 099970530X
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Five Deadly Sins of Presenting Creative Work by Kerry Z. Feuerman
Maydena Winter
Delve into a dystopian world where survival hinges on ingenuity and courage. The author's vivid descriptions and fast-paced narrative keep you on the edge of your seat. The protagonist's journey is filled with thrilling moments and unexpected twists. The world-building is detailed and immersive, creating a believable and haunting setting. It's a gripping tale that explores themes of power, resistance, and hope. Ideal for fans of dystopian fiction.
Courtney May
Explore the transformative power of travel and adventure in this inspiring memoir. The author's vivid descriptions and engaging writing make you feel like you're right there with them. Each chapter offers new insights into different cultures and landscapes. The narrative is both informative and deeply personal, sharing the highs and lows of the journey. It's a story that inspires wanderlust and personal growth. Perfect for those who love travel stories.
Goldarina Wilson
Explore the impact of technology on society in this thought-provoking novel. The author's insightful writing and compelling characters create a narrative that challenges your perceptions. Each chapter delves into the complexities of modern life with depth and nuance. The plot's twists and turns keep you engaged throughout. It's a story that prompts deep reflection on the role of technology in our lives. Perfect for readers interested in contemporary issues.
