A guide for mining the imagination to find powerful new ways to succeed.We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life:The Seduction: How to open yourself up to surprisesThe Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedbackThe Epidemic: How to spread an evolving idea to othersThe New Ordinary: How to turn your novel idea into an accepted realityThe Encore: How to repeat the process—again and again.Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis.The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
✔ Author(s): Martin Reeves,Jack Fuller
✔ Title: The Imagination Machine: How to Spark New Ideas and Create Your Company's Future
✔ Rating : 4.6 out of 5 base on (67 reviews)
✔ ISBN-10: 1647820863
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Imagination Machine by Martin Reeves
Molly Adams
Travel back in time with a historical epic that vividly recreates a bygone era. The author's meticulous research and engaging prose transport you to another world. Complex characters and intricate plots keep you enthralled from beginning to end. Each chapter reveals new insights into the period's culture and society. It's a captivating blend of history and fiction. Ideal for history buffs and lovers of epic sagas.
Goldarina Wilson
Discover the hidden stories behind famous works of art in this fascinating book. The author's detailed research and engaging writing bring each piece to life. Each chapter uncovers new insights into the artists' lives and creative processes. The narrative is both informative and captivating, offering a new perspective on familiar artworks. It's a must-read for art lovers and history buffs alike. Perfect for those who appreciate the stories behind the art.
Alicia Lawrence
Explore the transformative power of travel and adventure in this inspiring memoir. The author's vivid descriptions and engaging writing make you feel like you're right there with them. Each chapter offers new insights into different cultures and landscapes. The narrative is both informative and deeply personal, sharing the highs and lows of the journey. It's a story that inspires wanderlust and personal growth. Perfect for those who love travel stories.
