A guide for mining the imagination to find powerful new ways to succeed.We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life:The Seduction: How to open yourself up to surprisesThe Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedbackThe Epidemic: How to spread an evolving idea to othersThe New Ordinary: How to turn your novel idea into an accepted realityThe Encore: How to repeat the process—again and again.Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis.The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
✔ Author(s): Martin Reeves,Jack Fuller
✔ Title: The Imagination Machine: How to Spark New Ideas and Create Your Company's Future
✔ Rating : 4.6 out of 5 base on (67 reviews)
✔ ISBN-10: 1647820863
✔ ISBN-13: 9781647820862
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Imagination Machine by Martin Reeves
Melody Blake
What a rollercoaster of emotions! I laughed, cried, and everything in between. The author's ability to evoke such raw feelings is truly commendable. It's a story that will stay with me forever.
Elaine Leonard
The author's writing style is so captivating; I couldn't put the book down. Every sentence was beautifully crafted, and the descriptions painted vivid images in my mind. A true literary gem.
Daphne Garner
The themes of resilience and hope resonated deeply with me. This book taught me valuable life lessons that I'll carry with me for years to come.
