In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:Answers to marketing interview questionsFrameworks on how to tackle marketing case questionsBiggest mistakes marketing candidates make at the interviewUnderstand what interviewers are looking for, why they’re looking for it, and how to deliver itThis book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup CompanyTech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, PinterestFinancial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,And more…Questions and answers covered in the book include:What promotional strategies would you use for a Honey Nut Cheerios campaign?Develop a social good campaign for Teavana.Should Hidden Valley increase the price of its ranch dressing?Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?Tell me about a terrible product that's marketed well.And more...This new second edition includes chapters on digital marketing including:A/B TestingLanding Page TestingLead ScoringAnd more...
✔ Author(s): Lewis C. Lin
✔ Title: The Marketing Interview: 50 Answers to the Toughest Questions
✔ Rating : 4.8 out of 5 base on (69 reviews)
✔ ISBN-10: 0998120456
✔ ISBN-13: 9780998120454
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Marketing Interview by Lewis C. Lin
Jillian Neel
The way the author handled complex emotions and relationships was remarkable. I felt deeply connected to the characters, and their growth throughout the story was both inspiring and moving.
Josephine Alvarez
The plot was incredibly well-crafted, with twists and turns that kept me hooked until the very last page. It was impossible to predict what would happen next.
Rosa Bax
The way this book explored the complexities of human nature and relationships was both profound and relatable. It touched my heart in ways I didn't expect.
