The Medium is the Massage is a book written by Marshall McLuhan and Quentin Fiore. The book explores the impact of media on human communication and culture. Originally published in 1967, the book remains a classic in the field of media studies.
The book's title is a play on words, with "massage" standing in for "message." The authors argue that the medium through which a message is conveyed is just as important as the message itself. They contend that the medium has a powerful influence on how people think, feel, and behave.
The book is written for a general audience, and is suitable for anyone interested in understanding the role of media in modern society. The authors use a combination of text and visual imagery to explore their ideas.
The book is particularly relevant in today's world, where media is omnipresent and ubiquitous. The authors argue that media has a profound impact on how people experience the world, and that understanding this impact is essential for navigating modern life.
The book explores a range of media, from print to television to the internet. The authors argue that each medium has its own unique properties and characteristics, which influence how people use and interpret them.
The book also examines the way media is produced and consumed. The authors contend that media is created by a small group of people with significant power and influence, and that it is often consumed passively by the masses.
The book's style is unconventional, using a combination of text and visual imagery to explore its ideas. The authors use a collage-style approach, combining text, photographs, and other visual elements to create a multi-layered and engaging reading experience.
The book's ideas have been widely influential, shaping the field of media studies and inspiring generations of scholars and thinkers. McLuhan's famous dictum "the medium is the message" has become a cornerstone of media theory.
The book is a fascinating exploration of the role of media in modern society, and is a must-read for anyone interested in understanding the impact of media on human communication and culture.
The book's insights and ideas are still relevant today, and its message about the importance of understanding the role of media in our lives is more important than ever.
Overall, The Medium is the Massage is a groundbreaking work that offers a new way of thinking about the role of media in society. It is a must-read for anyone interested in media studies, communication, and culture.
Details of e-book The Medium is the Massage
- Author(s): Marshall McLuhan
- Title: The Medium is the Massage
- Rating: 4.4 out of 5 base on 809 reviews
- Publisher: Gingko Press; 1st edition (August 1, 2001)
- ISBN-10: 1584230703
- ISBN-13: 9781584230700
- Language: English
- Print length: 160 pages
- Categories: Reference
Beata Shepard
This book has given me many great ideas and even more practical advice. I see some reviewers saying this was mostly a general sales philosophy and outdated advice. If you're already on sale, this might be a re-hash for you. There are criticisms of the book that it doesn't talk about tools, metrics, and so on, and I agree that it's important.
Virginia Savage
I really liked the style of the book. It's easy and fun to read. The best part is, it's filled with actionable tips and examples that show you how to do the job for yourself.
Kara Snyder
This book is what I have been looking for for the past 2 years! Seriously, I just stumbled across this book and when I started reading it…my enthusiasm skyrocketed!
