ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. Now in its fifth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a start-up. The new and fully updated case studies – Ella's Kitchen, Whole Foods, eBay and more – and ‘seven domains’ framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial dreams. This book will help you answer the live-or-die questions: · Are the market and industry attractive? · Does the opportunity offer both customer benefits as well as competitive and economic sustainability? · Can you deliver the results you seek? The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.com “A must-read for all entrepreneurs thinking about a lean start-up.” – Steve Blank, father of the lean start-up movement and author, The Start-up Owner’s Manual “Mullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons’ Den.” – Doug Richard, entrepreneur, angel investor and founder, School for Startups. “Teaches entrepreneurs and business owners how to avoid mistakes that many make.” – Start Your Business magazine “A reality check for anyone poised to jump into a new venture without thinking. Readers will enjoy discovering the nuggets of wisdom embedded in the case studies.” – Financial Times “A great framework to distinguish between nutcase ideas and solid possibilities, and in some cases to turn the mad ideas into something that could work.” – Max Aitken, serial entrepreneur “John Mullins is a distinguished figure in the global entrepreneurial community.” – David Giampaolo, Chief Executive, Pi Capital
✔ Author(s): John Mullins
✔ Title: The New Business Road Test
✔ Rating : 4.3 out of 5 base on (254 reviews)
✔ ISBN-10: 1292208392
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about The New Business Road Test by John Mullins
Miah English
Get lost in a fantastical realm where magic and adventure await at every turn. The author's imaginative world-building and captivating narrative draw you in from the start. Engaging characters and thrilling quests make for an exciting read. The plot twists and turns keep you hooked until the very end. It's a book that sparks the imagination and takes you on a wild ride. Perfect for fans of fantasy.
Isabella George
Experience the inspiring journey of an individual overcoming incredible odds in this powerful memoir. The author's candid and heartfelt writing brings their story to life. Each chapter reveals the resilience and strength of the human spirit. The narrative is both informative and deeply moving, offering valuable life lessons. It's a story that motivates and inspires, making it a must-read. Perfect for those seeking inspiration and personal growth.
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Immerse yourself in a richly detailed fantasy world where heroes and villains clash in epic battles. The author's intricate plotting and dynamic characters create a compelling narrative. Each twist and turn in the story keeps you hooked from start to finish. The vivid descriptions and imaginative world-building transport you to another realm. It's a thrilling adventure that captures the essence of epic fantasy. Perfect for fans of high-stakes adventures.
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