[PDF/ePUB] The Personality Brokers

The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing image

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An unprecedented history of the personality test conceived a century ago by a mother and her daughter—fiction writers with no formal training in psychology—and how it insinuated itself into our boardrooms, classrooms, and beyond. The basis for the HBO Max documentary, PersonaThe Myers-Briggs Type Indicator is the most popular personality test in the world. It is used regularly by Fortune 500 companies, universities, hospitals, churches, and the military. Its language of personality types—extraversion and introversion, sensing and intuiting, thinking and feeling, judging and perceiving—has inspired television shows, online dating platforms, and Buzzfeed quizzes. Yet despite the test's widespread adoption, experts in the field of psychometric testing, a $2 billion industry, have struggled to validate its results—no less account for its success. How did Myers-Briggs, a homegrown multiple choice questionnaire, infiltrate our workplaces, our relationships, our Internet, our lives? First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of devoted homemakers, novelists, and amateur psychoanalysts, Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life entirely its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was administered to some of the twentieth century's greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo, until it could be found just as easily in elementary schools, nunneries, and wellness retreats as in shadowy political consultancies and on social networks.Drawing from original reporting and never-before-published documents, The Personality Brokers takes a critical look at the personality indicator that became a cultural icon. Along the way it examines nothing less than the definition of the self—our attempts to grasp, categorize, and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you, you?

✔ Author(s):
✔ Title: The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing
✔ Rating : 3.9 out of 5 base on (202 reviews)
✔ ISBN-10: 1101974141
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle

Readers' opinions about The Personality Brokers by Merve Emre

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Audriana Daly
Discover the poignant story of a family navigating life's ups and downs in this moving novel. The author's empathetic writing and well-drawn characters create a deeply emotional experience. Each chapter explores themes of love, loss, and resilience with sensitivity. The plot's twists and turns keep you engaged throughout. It's a heartwarming and thought-provoking read. Perfect for readers who enjoy stories about family dynamics.
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Rosehannah Wilkinson
Immerse yourself in a richly detailed fantasy world where heroes and villains clash in epic battles. The author's intricate plotting and dynamic characters create a compelling narrative. Each twist and turn in the story keeps you hooked from start to finish. The vivid descriptions and imaginative world-building transport you to another realm. It's a thrilling adventure that captures the essence of epic fantasy. Perfect for fans of high-stakes adventures.
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Elvenia Connolly
Experience the emotional journey of a character discovering their true self in this moving novel. The author's empathetic writing and rich character development create a deeply resonant narrative. Each chapter explores themes of identity, acceptance, and love with sensitivity. The plot's twists and turns keep you engaged from start to finish. It's a heartwarming and thought-provoking read. Perfect for readers who enjoy stories about personal growth and self-discovery.


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