Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.Data indicates that most strategic efforts to change a company’s culture fail. So how do companies succeed in this endeavor?A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees.Through compiling and analyzing 150 stories from business leaders who have achieved change, they identified 6 attributes that every successful culture change story has in common:1. The actions that build these stories are authentic2. These stories "star" the leader3. They signal a clean break with the past, and a clear path to the future4. They appeal to employee heads and hearts5. They’re often theatrical or dramatic6. They’re told, and re-told, throughout the organizationWith extensive and inspiring examples of stories containing these attributes, the authors illustrate how readers can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.
✔ Author(s): Jay B. Barney,Manoel Amorim,Carlos Júlio
✔ Title: The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization
✔ Rating : 4.7 out of 5 base on (37 reviews)
✔ ISBN-10: 1523004924
✔ ISBN-13: 9781523004928
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about The Secret of Culture Change by Jay B. Barney
Polly Hurlbutt
I must confess, this book made me shed tears like never before. The themes of love, loss, and resilience struck a chord with my soul. It was an emotional journey I'm grateful to have taken.
Rosa Bax
I couldn't stop raving about this book to my friends and family. It's a literary gem that deserves all the praise. I can't wait to dive into more works by this talented author.
Iris Watts
The author's ability to evoke a wide range of emotions through their words is truly remarkable. I felt like I was on an emotional rollercoaster throughout the entire book.
