[PDF/ePUB] Think like a Brand, Not a Bank

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Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.It’s time to connect with customers and create meaningful experiences.In Think like a Brand, Not a Bank, Allison Netzer and Liz High show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you’ll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.

✔ Author(s):
✔ Title: Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow
✔ Rating : 4.6 out of 5 base on (32 reviews)
✔ ISBN-10: 1544531230
✔ ISBN-13: 9781544531236
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle

Readers' opinions about Think like a Brand, Not a Bank by Allison Netzer

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Sydney Richardson
The plot was incredibly well-crafted, with twists and turns that kept me hooked until the very last page. It was impossible to predict what would happen next.
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Kara Snyder
This is a book I'll cherish and recommend to everyone. It touched my soul and made me reflect on life's profound mysteries.
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Iris Watts
The characters in this book felt like old friends, and I was sad to say goodbye to them at the end. It's a testament to the author's talent for creating memorable and relatable personas.


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