[PDF/ePUB] Upstream Marketing

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How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry?In Upstream Marketing, best-selling authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing-the process of identifying and fulfilling customer needs, which relies on the strategic implementation of three core principles: insight, identity, and innovation.An invaluable tool for business leaders looking for mindset, strategy, and processes that will help them improve their organization proactively, instead of reactively. Upstream Marketing includes meticulous analysis of seven profile companies, breaking down the values and principles that make them great-and offering some how-to tips you can apply yourself. The authors also draw on examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can impact the health, growth, and success of any business.

✔ Author(s):
✔ Title: Upstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
✔ Rating : 4.8 out of 5 base on (59 reviews)
✔ ISBN-10: B0986DC7XN
✔ ISBN-13: 978B0986DC7X2
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle

Readers' opinions about Upstream Marketing by Tim Koelzer

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Beata Shepard
I couldn't stop raving about this book to my friends and family. It's a literary gem that deserves all the praise. I can't wait to dive into more works by this talented author.
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Sydney Richardson
I'm already planning to reread this book. It's one of those stories that you can revisit again and again, discovering new layers of meaning each time.
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Polly Hurlbutt
This is a book I'll cherish and recommend to everyone. It touched my soul and made me reflect on life's profound mysteries.


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