With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. "Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web."Jamie BartlettAuthor of The Dark Net "Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!"Dr Thomas Chamorro-PremuzicProfessor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments
✔ Author(s): Nathalie Nahai
✔ Title: Webs of Influence: The Psychology Of Online Persuasion
✔ Rating : 4.4 out of 5 base on (135 reviews)
✔ ISBN-10: 1292134607
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Webs of Influence by Nathalie Nahai
Sharman Banks
Dive into a captivating mystery where each clue unravels a new layer of intrigue. The author's masterful storytelling keeps you guessing until the final page. Vivid characters and detailed settings bring the story to life. The suspense builds with each chapter, making it impossible to put down. It's a gripping tale that will keep you on the edge of your seat. A must-read for fans of the genre.
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