With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. "Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web."Jamie BartlettAuthor of The Dark Net "Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!"Dr Thomas Chamorro-PremuzicProfessor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments
✔ Author(s): Nathalie Nahai
✔ Title: Webs of Influence: The Psychology Of Online Persuasion
✔ Rating : 4.4 out of 5 base on (135 reviews)
✔ ISBN-10: 1292134607
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Webs of Influence by Nathalie Nahai
Jennilee Bartlett
Discover the poignant story of a family navigating life's ups and downs in this moving novel. The author's empathetic writing and well-drawn characters create a deeply emotional experience. Each chapter explores themes of love, loss, and resilience with sensitivity. The plot's twists and turns keep you engaged throughout. It's a heartwarming and thought-provoking read. Perfect for readers who enjoy stories about family dynamics.
Meral Fowler
Follow the thrilling adventures of an unlikely hero in a world full of danger and intrigue. The author's fast-paced writing and imaginative plot keep you on the edge of your seat. Each character is well-developed, adding depth to the exciting narrative. The twists and turns make for a rollercoaster of emotions. It's an exhilarating read that captures the essence of adventure. Perfect for fans of action-packed stories.
Leyanne Kemp
Delve into the dark and twisted world of a psychological thriller that keeps you guessing. The author's masterful storytelling and complex characters create a gripping narrative. Each plot twist is meticulously crafted, adding to the suspense. The tension builds with each chapter, making it impossible to put down. It's a chilling and captivating read that explores the depths of the human psyche. Perfect for fans of psychological suspense.
Tantric Relating: Relationship Advice to Find and Keep Sex, Love and Romance (Tantric Mastery Series), The Workshop Survival Guide: How to design and teach educational workshops that work every time, “Prisons Make Us Safer”: And 20 Other Myths about Mass Incarceration (Myths Made in America), THE SECRET TEACHINGS OF ALL AGES [ANNOTATED AND ILLUSTRATED]: AN ENCYCLOPEDIC OUTLINE OF MASONIC, HERMETIC, QABBALISTIC AND ROSICRUCIAN SYMBOLICAL PHILOSOPHY (Hall Series), Out of Spite, Out of Mind (Magic 2.0), The Medicinal Garden: Learn about the benefits of herbal medicine and how to use it effectively also Get insights into the history and development of herbal remedies, the moon will shine for us too, David Busch’s Nikon Z7 II/Z6 II Guide to Digital Photography (The David Busch Camera Guide Series), The Iliad, My Anxious Robot: A Children’s Social Emotional Book About Managing Feelings of Anxiety (Thoughtful Bots),