The New York Times has called Tom Ahern one of the country's most sought-after creators of fundraising messages. He's also a hugely popular trainer, introducing fundraisers around the world to the secrets of persuasion and donor-centricity. What Your Donors Want...and Why! is his latest and most impassioned book. In its chapters, nonprofits learn how to treat donors as customers, how to organize communications around the prime metric of Lifetime Value, and how to answer the Big Three questions required in a high-performance case for support. What Your Donors Want...and Why! bases its advice on the latest research and debunks a host of common myths, exploring in depth the psychology and neuroscience behind loyal donors.
✔ Author(s): Tom Ahern
✔ Title: What Your Donors Want ... and Why!
✔ Rating : 4.9 out of 5 base on (20 reviews)
✔ ISBN-10: 1889102628
✔ ISBN-13: 9781889102627
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about What Your Donors Want ... and Why! by Tom Ahern
Beata Shepard
I must confess, this book made me shed tears like never before. The themes of love, loss, and resilience struck a chord with my soul. It was an emotional journey I'm grateful to have taken.
Polly Hurlbutt
The rich historical context of the book added a layer of depth that I found fascinating. It was like stepping back in time and experiencing history firsthand.
Violet Tyler
The characters in this book felt like old friends, and I was sad to say goodbye to them at the end. It's a testament to the author's talent for creating memorable and relatable personas.
