Amazon Bestseller in Public Relations (Books and Kindle Store), Home-Based Businesses, and Entrepreneurship AdvertisingWhy you need PR and how you can get it—even on a budgetDid you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists.In You Need PR, she presents the key principles and practices behind good PR, showing you how to:Establish your brand, including how to humanize interactions to build a loyal followingBuild your press materials to develop the best possible storyFormulate a strategy to launch your PR initiativesDeliver on the media interview and follow up appropriatelyA practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.
✔ Author(s): Jenna Guarneri
✔ Title: You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies
✔ Rating : 5 out of 5 base on (37 reviews)
✔ ISBN-10: 1639090045
✔ ISBN-13: 9781639090044
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about You Need PR by Jenna Guarneri
Elaine Leonard
The plot twists were executed masterfully. I was left gasping at every unexpected turn, and the suspense kept me on edge throughout. Bravo to the author for keeping me guessing.
Josephine Alvarez
The world created in this book was unlike anything I've ever encountered. The author's imagination knows no bounds, and I was completely mesmerized by the fantastical setting.
Rosa Bax
The way this book explored the complexities of human nature and relationships was both profound and relatable. It touched my heart in ways I didn't expect.
