“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s rapidly evolving digital marketing and customer relations landscape. -- Comstock magazine"Schaefer’s keen observations of human behavior combined with his sharp analytical mind produced what is sure to be a foundational text for the new world of brand-customer relationship building." -- LinkedInBestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include:Connecting the dots between social media, content marketing, and communityPractical steps to create your own brand communityA solution to the problem of measuring ROI of communityHow a community strategy upends traditional marketing managementThe unexpected psychological connection between communities and brandsHow GenZ views community in a different way -- a wake-up call for brands!Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.
✔ Author(s): Mark W. Schaefer
✔ Title: Belonging to the Brand: Why Community is the Last Great Marketing Strategy
✔ Rating : 4.6 out of 5 base on (119 reviews)
✔ ISBN-10: 1733553398
✔ ISBN-13: 9781733553391
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Belonging to the Brand by Mark W. Schaefer
Josephine Alvarez
The author's writing style is so captivating; I couldn't put the book down. Every sentence was beautifully crafted, and the descriptions painted vivid images in my mind. A true literary gem.
Katherine Stevenson
The way this book explored the complexities of human nature and relationships was both profound and relatable. It touched my heart in ways I didn't expect.
Tasha Cobbett
This book is a work of art. The language, the imagery, the symbolism - everything came together beautifully to create a memorable reading experience.
