Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 14th edition of Mothersbaugh / Hawkins is tech-forward in both format and content, featuring the addition of Connect with SmartBook 2.0.
✔ Author(s): David L. Mothersbaugh,Delbert I. Hawkins,Susan Bardi Kleiser
✔ Title: Consumer Behavior
✔ Rating : 4.4 out of 5 base on (136 reviews)
✔ ISBN-10: 1260158195
✔ ISBN-13: 9781260158199
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Consumer Behavior by David L. Mothersbaugh
Beata Shepard
This book completely captured my heart. The characters were so relatable, and their journeys resonated deeply with me. The writing was poetic and powerful, leaving me with a sense of awe. I'm grateful to have experienced this literary gem.
Elaine Leonard
The world-building in this book was simply phenomenal. I was transported to a different realm and felt like I was part of the characters' journey. The attention to detail made it all so immersive.
Rosa Bax
The way the author handled complex emotions and relationships was remarkable. I felt deeply connected to the characters, and their growth throughout the story was both inspiring and moving.
