Learn copywriting step by step If you want to learn copywriting, Copywriting Made Simple is the book you’re looking for. It starts with the basics—what copywriting is, how it works, and where it’s used. Then it guides you through deeper concepts and techniques, building up a detailed picture of how to write better copy, from enticing headlines to compelling calls to action. 200 / 200persuasion, psychology, metaphors, engaging language, storytelling, structure and more. Quite simply, it’s the best all-round introduction to copywriting you can buy. About the book Full-length, great value purchase Fun, friendly and easy to read Clear, simple structure Packed with dozens of examples Illustrated throughout Ideas into action Copywriting Made Simple is packed with real-life examples from a huge range of brands. As you learn, you’ll see exactly how the ideas and techniques will work in the real world—everywhere from posters and pamphlets to tweets and TV. Plus there’s an entire chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print. Chosen by top tutors Copywriting Made Simple is featured on the BA Advertising course at the University for the Creative Arts in the UK. From the author From the author Hi, and thanks for checking out Copywriting Made Simple. You may know me from social media, or as a founder of ProCopywriters, the UK alliance of commercial writers. I’ve been a freelance copywriter for over 15 years now, working for hundreds of clients and agencies around the world. I wrote this book as an accessible beginner’s guide to the craft of copywriting. If you’re just embarking on your career as a copywriter, or if you’re studying advertising or marketing, it will give you the skills and ideas you need to start writing copy that sells. However, if you’ve been writing for a while, I think you’ll still find plenty to interest you. Every copywriter has their own unique angle on the trade, and this is mine. You can build on what I’ve learned to refine your approach and take your writing to new heights. Thanks for reading, and enjoy the book.
âś” Author(s): Tom Albrighton
âś” Title: Copywriting Made Simple: How to write powerful and persuasive copy that sells
âś” Rating : 4.6 out of 5 base on (248 reviews)
âś” ISBN-10: 1838054510
âś” Language: English
âś” Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
âś” Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Copywriting Made Simple by Tom Albrighton
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