[PDF/ePUB] Hidden Persuasion

Hidden Persuasion: 33 Psychological Influences Techniques in Advertising image

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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!

✔ Author(s):
✔ Title: Hidden Persuasion: 33 Psychological Influences Techniques in Advertising
✔ Rating : 4.7 out of 5 base on (76 reviews)
✔ ISBN-10: 9063695314
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle

Readers' opinions about Hidden Persuasion by Marc Andrews

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Maddison Pearce
Experience a heartwarming journey of self-discovery and love in this beautifully written novel. The protagonist's struggles and triumphs are portrayed with incredible empathy. Richly developed characters and a compelling plot make the story unforgettable. The emotional depth of the narrative resonates long after the book is closed. It's a touching tale that celebrates the human spirit. Perfect for readers seeking an uplifting read.
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Gipsy Herbert
Get lost in a fantastical realm where magic and adventure await at every turn. The author's imaginative world-building and captivating narrative draw you in from the start. Engaging characters and thrilling quests make for an exciting read. The plot twists and turns keep you hooked until the very end. It's a book that sparks the imagination and takes you on a wild ride. Perfect for fans of fantasy.
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Lola Frye
Experience the emotional journey of a character discovering their true self in this moving novel. The author's empathetic writing and rich character development create a deeply resonant narrative. Each chapter explores themes of identity, acceptance, and love with sensitivity. The plot's twists and turns keep you engaged from start to finish. It's a heartwarming and thought-provoking read. Perfect for readers who enjoy stories about personal growth and self-discovery.


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