Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies.Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examplesReplete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
✔ Author(s): Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny
✔ Title: Hispanic Marketing: The Power of the New Latino Consumer
✔ Rating : 4.4 out of 5 base on (17 reviews)
✔ ISBN-10: 1138917796
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Hispanic Marketing by Felipe Korzenny
Alannah Moore
Dive into a captivating mystery where each clue unravels a new layer of intrigue. The author's masterful storytelling keeps you guessing until the final page. Vivid characters and detailed settings bring the story to life. The suspense builds with each chapter, making it impossible to put down. It's a gripping tale that will keep you on the edge of your seat. A must-read for fans of the genre.
Daniella Bender
Unravel the secrets of a small town with a dark past in this gripping thriller. The author's atmospheric writing and suspenseful plot make for a page-turner. Each character's hidden motives and secrets add to the tension. The twists and surprises keep you guessing until the very end. It's a chilling and captivating read that you won't want to put down. Perfect for fans of mystery and suspense.
Goldarina Wilson
Explore the transformative power of travel and adventure in this inspiring memoir. The author's vivid descriptions and engaging writing make you feel like you're right there with them. Each chapter offers new insights into different cultures and landscapes. The narrative is both informative and deeply personal, sharing the highs and lows of the journey. It's a story that inspires wanderlust and personal growth. Perfect for those who love travel stories.
