How to Argue & Win Every Time is a self-help book written by Gerry Spence, a renowned trial lawyer with more than fifty years of experience. The book was first published in 1995 and has since become a classic in the art of persuasion.
Who can benefit from this book? Anyone who wants to improve their argumentation skills, whether it be in personal or professional settings. The book is particularly useful for lawyers, salespeople, negotiators, and anyone else who needs to convince others of their point of view.
So why should you read this book? The answer is simple: because the ability to argue effectively is an essential life skill. Whether you're trying to convince your boss to give you a raise, persuade a customer to buy your product, or win an argument with your spouse, knowing how to argue can be the difference between success and failure.
Spence's book is divided into five parts, each of which contains a set of principles and techniques for effective argumentation. The first part focuses on the importance of understanding your audience and tailoring your arguments to their needs and interests.
The second part delves into the power of storytelling and how it can be used to make your arguments more persuasive. The third part discusses the importance of emotional appeals and how to use them effectively without being manipulative.
The fourth part of the book covers the nuts and bolts of argumentation, including how to structure your arguments, how to use evidence effectively, and how to respond to counterarguments.
Finally, the fifth part of the book deals with some of the practicalities of arguing, such as how to handle difficult opponents, how to deal with stage fright, and how to recover from a failed argument.
So how does Spence teach you to win every argument? The key, according to Spence, is to focus on the underlying values and emotions that drive people's opinions and beliefs. By understanding these underlying motivations, you can tailor your arguments to resonate with your audience on a deeper level.
Another important aspect of Spence's approach is his emphasis on authenticity and honesty. He argues that the most effective arguments are those that come from a place of genuine conviction and belief, rather than from a desire to win at all costs.
Overall, "How to Argue & Win Every Time" is an engaging and informative book that offers practical advice for anyone looking to improve their argumentation skills. Whether you're a seasoned debater or a complete novice, Spence's insights and techniques are sure to help you win more arguments, both big and small.
So if you're looking to become a more effective communicator and win more arguments, then this book is definitely worth a read.
Details of e-book How to Argue & Win Every Time
- Author(s): Gerry Spence
- Title: How to Argue & Win Every Time
- Rating: 4.6 out of 5 base on 700 reviews
- Publisher: St. Martin's Griffin; Reprint edition (April 15, 1996)
- ISBN-10: 0312144776
- ISBN-13: 9780312144777
- Language: English
- Print length: 320 pages
- Categories: Reference
Lucy Garraway
This book has given me many great ideas and even more practical advice. I see some reviewers saying this was mostly a general sales philosophy and outdated advice. If you're already on sale, this might be a re-hash for you. There are criticisms of the book that it doesn't talk about tools, metrics, and so on, and I agree that it's important.
Virginia Savage
This book is what I have been looking for for the past 2 years! Seriously, I just stumbled across this book and when I started reading it…my enthusiasm skyrocketed!
Aileen Menzie
As for the content, it is very informative and worthy of its fame!
