Be known for a niche that you own. This is a powerful idea. One that transforms how people think about their lives, careers and business ventures.” -- Hal Elrod, author of the best-seller, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your LifeDo you have the courage to stand out? From the inventor of cubism Pablo Picasso to Spanx founder Sarah Blakely, the people we admire most in the world are original, unique, different. They take risks, claim new ground. They do not fit in, they stand out.And they do not compete for attention in the traditional sense.Most of us are tricked into believing that achieving personal and professional success means fitting in. What it really takes is the courage to stand out. Are you ready?In this dynamic, direct and succinct book, Lochhead and Clancy describe a research-based approach to thinking about your life and business called “category design.”Through a narrative stuffed with inspiring stories, they examine how legendary people — especially legendary entrepreneurs — introduce the world to new ways of thinking and solving problems. They reveal how to exploit the exponential value of what makes you different vs. the incremental value of what makes you better. And they show how to conquer a market category that you design, becoming its de facto queen or king.After reading this ground-taking book, you’ll gain the insights required to become known for a niche that you own.
✔ Author(s): Christopher Lochhead
✔ Title: Niche Down
✔ Rating : 4.3 out of 5 base on (233 reviews)
✔ ISBN-10: 0692156798
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Niche Down by Christopher Lochhead
Rayleen Kirby
Experience a heartwarming journey of self-discovery and love in this beautifully written novel. The protagonist's struggles and triumphs are portrayed with incredible empathy. Richly developed characters and a compelling plot make the story unforgettable. The emotional depth of the narrative resonates long after the book is closed. It's a touching tale that celebrates the human spirit. Perfect for readers seeking an uplifting read.
Elvenia Connolly
Get lost in a fantastical realm where magic and adventure await at every turn. The author's imaginative world-building and captivating narrative draw you in from the start. Engaging characters and thrilling quests make for an exciting read. The plot twists and turns keep you hooked until the very end. It's a book that sparks the imagination and takes you on a wild ride. Perfect for fans of fantasy.
Amelie John
Follow the heartwarming journey of a group of friends navigating life's challenges together. The author's empathetic writing and well-developed characters create a deeply emotional experience. Each chapter explores themes of friendship, love, and resilience with sensitivity. The plot's twists and turns keep you engaged throughout. It's a story that celebrates the bonds that connect us. Perfect for readers who enjoy stories about friendship and community.
