Be known for a niche that you own. This is a powerful idea. One that transforms how people think about their lives, careers and business ventures.” -- Hal Elrod, author of the best-seller, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your LifeDo you have the courage to stand out? From the inventor of cubism Pablo Picasso to Spanx founder Sarah Blakely, the people we admire most in the world are original, unique, different. They take risks, claim new ground. They do not fit in, they stand out.And they do not compete for attention in the traditional sense.Most of us are tricked into believing that achieving personal and professional success means fitting in. What it really takes is the courage to stand out. Are you ready?In this dynamic, direct and succinct book, Lochhead and Clancy describe a research-based approach to thinking about your life and business called “category design.”Through a narrative stuffed with inspiring stories, they examine how legendary people — especially legendary entrepreneurs — introduce the world to new ways of thinking and solving problems. They reveal how to exploit the exponential value of what makes you different vs. the incremental value of what makes you better. And they show how to conquer a market category that you design, becoming its de facto queen or king.After reading this ground-taking book, you’ll gain the insights required to become known for a niche that you own.
✔ Author(s): Christopher Lochhead
✔ Title: Niche Down
✔ Rating : 4.3 out of 5 base on (233 reviews)
✔ ISBN-10: 0692156798
✔ Language: English
✔ Format ebook: PDF, EPUB, Kindle, Audio, HTML and MOBI
✔ Device compatibles: Android, iOS, PC and Amazon Kindle
Readers' opinions about Niche Down by Christopher Lochhead
Naomi Bates
Discover the poignant story of a family navigating life's ups and downs in this moving novel. The author's empathetic writing and well-drawn characters create a deeply emotional experience. Each chapter explores themes of love, loss, and resilience with sensitivity. The plot's twists and turns keep you engaged throughout. It's a heartwarming and thought-provoking read. Perfect for readers who enjoy stories about family dynamics.
Daniella Bender
Delve into the dark and twisted world of a psychological thriller that keeps you guessing. The author's masterful storytelling and complex characters create a gripping narrative. Each plot twist is meticulously crafted, adding to the suspense. The tension builds with each chapter, making it impossible to put down. It's a chilling and captivating read that explores the depths of the human psyche. Perfect for fans of psychological suspense.
Gipsy Herbert
Experience the emotional journey of a character discovering their true self in this moving novel. The author's empathetic writing and rich character development create a deeply resonant narrative. Each chapter explores themes of identity, acceptance, and love with sensitivity. The plot's twists and turns keep you engaged from start to finish. It's a heartwarming and thought-provoking read. Perfect for readers who enjoy stories about personal growth and self-discovery.
